Premier League Social Media Stats [infographic] – who’s winning in May?

May 16th, 2012

It’s the final month of the Premier League season and as such it’s our final Football Social Media League infographic for the worlds most watched football championship. For those of you who don’t know, Freestyle Interactive has been recording and charting the growing presence of social media in the Premier League since the start of [...]

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5 Secrets Behind Socialcam’s Growing Success

May 8th, 2012

Dubbed the “Instagram for video”, Socialcam is the newest smartphone app taking the social media world by storm. Last week it was rumoured that the start-up (founded by the guys behind the live video streaming website Justin.TV – Michael Seibel, Ammon Bartram and Guillaume Luccisano) had over 20 million active users of the app and [...]

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Pirate Bay walks the plank but is it enforceable?

May 4th, 2012

Once again the age old argument of online piracy reared its eye patched head and stamped its wooden leg all over the media this week. With the UK High Court looking to block access to Pirate bay the murky difference between their site and any other site hosting online media is once again causing heated [...]

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The Return of Social Media Superheroes

April 26th, 2012

It seems our Social Media Superheroes infographic has gotten a new lease of life. With the release of The Avengers movie on the 26th April (today!), superheroes are en vogue. The publicity whirlwind seems to have caught our comparison between superheroes and social media platforms – if only indirectly – and we’ve seen it shared [...]

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The Social Media Premier League – April [INFOGRAPHIC]

April 23rd, 2012

English Premier League football clubs are starting to ramp up their Social Media activity as they begin to gain more followers. In the past few months our data has showed that clubs are quickly gaining more and more Twitter followers and Facebook Likes every month. Clubs have recognised this rapid growth and responded with a [...]

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Looking For Great Companies To Work For? Think Freestyle

April 10th, 2012

Hooray! We’ve recently been awarded a 2-star – Outstanding rating from the organisation ‘Best Companies to work for’. Although it’s slightly unbecoming of us to admit it, we’re pretty proud of ourselves right now. The plaque is now resting resplendent in reception and we’re taking stock of the amazing insight we’ve gained as a business. [...]

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Tips and tools for creating editorial calendars

April 5th, 2012

Editorial calendars are very important. Today’s editorial calendars not only plan off line content but they have to take into account web content (landing page and blog), press releases, news, and of course social media comments and updates across (for example) Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube, to name a few. If that isn’t complex [...]

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Social Business: Don’t get distracted by the shiny object

April 5th, 2012

Sales of social business software are growing and are set to rise for years to come. But does this uptake guarantee successful adoption within organisations, making them more collaborative, engaged and socially-powered? A recent Forrester report suggests that the answer is ‘no’. Even with the increase in social software sales, only 8% of workers provided [...]

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Consistency vs Audience Need

April 3rd, 2012

Ask any copywriter and they’ll tell you (or at least they should) that a key to writing good content is to know your audience. Only by knowing your audience can you know what their needs are and how you can help fulfil those needs through the written word. How else are you supposed to create [...]

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The Trend: The Best Trends Of The Week

March 29th, 2012

Welcome to The Trend: a regular look at the hashtags and memes that are dominating Twitter. We present our thoughts on these spiralling maelstroms of opinion and the lessons we can learn from them as marketers. Keep tuning in for regular updates, or follow us on Twitter or Facebook for updates. Cheers! #pastytax/#pastygate/#greggs & #pieshakespeare [...]

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