Freestyle Blog

Over the years I’ve uploaded a lot of content through CMS systems.  One thing that every system has had in common is the fact that the inline editor – the WYSIWYG editor – has been so frustrating.  These seven letter bundles of joy have, at times, been a real hindrance. WYSIWYG?  Not always, my friend. [...]

Attending a course this week, I asked the trainer if he could recommend some inspirational, current ad copy to which copywriters could aspire, expecting a ‘yes, have a look at X brand and Y campaign…and perhaps Z advert’. I was unprepared for his response, which was in the negative.