Freestyle Blog

Ask any copywriter and they’ll tell you (or at least they should) that a key to writing good content is to know your audience. Only by knowing your audience can you know what their needs are and how you can help fulfil those needs through the written word. How else are you supposed to create [...]

Attending a course this week, I asked the trainer if he could recommend some inspirational, current ad copy to which copywriters could aspire, expecting a ‘yes, have a look at X brand and Y campaign…and perhaps Z advert’. I was unprepared for his response, which was in the negative.

In this article we’re going to look at why we need to address the constant state of change in language and why Keyword Research has become such a vital component in planning a strong digital engagement strategy.