Freestyle Blog

It’s the final month of the Premier League season and as such it’s our final Football Social Media League infographic for the worlds most watched football championship. For those of you who don’t know, Freestyle Interactive has been recording and charting the growing presence of social media in the Premier League since the start of [...]

Dubbed the “Instagram for video”, Socialcam is the newest smartphone app taking the social media world by storm. Last week it was rumoured that the start-up (founded by the guys behind the live video streaming website Justin.TV – Michael Seibel, Ammon Bartram and Guillaume Luccisano) had over 20 million active users of the app and [...]

English Premier League football clubs are starting to ramp up their Social Media activity as they begin to gain more followers. In the past few months our data has showed that clubs are quickly gaining more and more Twitter followers and Facebook Likes every month. Clubs have recognised this rapid growth and responded with a [...]

Welcome to The Trend: a regular look at the hashtags and memes that are dominating Twitter. We present our thoughts on these spiralling maelstroms of opinion and the lessons we can learn from them as marketers. Keep tuning in for regular updates, or follow us on Twitter or Facebook for updates. Cheers! #pastytax/#pastygate/#greggs & #pieshakespeare [...]

“What do your fans want from Social Media?” was the question given to athletes this week at the Dame Kelly Holmes Legacy Trust team day – where 80 athletes from world champions to Olympic hopefuls were in attendence . Freestyle Interactive was chosen to attend the training day at the Madejski Stadium – home of [...]

In the past month EPL football clubs have amassed 3.3 million new Facebook Likes, 342,109 new Twitter followers and nearly 10,000 tweets. Our data analysis shows that this works out as a 12% growth for Twitter followers and 9% for Facebook fans and it doesn’t like it will decline. With this in mind, who performed [...]

Being somewhat something of a ‘sporting digital agency’ (having worked with the likes of Rebecca Adlington, Keri-Anne Payne and the Dame Kelly Holmes Trust) and being a fan of infographics, we’ve decided to start producing a monthly infographic outlining the growth of Social Media in the English Premier League. Each month we will collect Social [...]

This morning PRWeek ran a story suggesting they’d seen ‘secret plans’ from Britain’s largest bank – HSBC – to create a “new online platform catering for customers’ non-financial needs” (UPDATE: Which they have now denied). This comes a week after similar plans were supposedly leaked for a Manchester United social network – which was eventually [...]

Social TV is the topic of the minute and you can’t escape a conversation about Social Media without inevitably talking about the combination of Social Media and TV. In the last year, phrases like “two screen experience“, “social subtitling” and “TV hashtags” have become increasingly prevalent. Recently, it was reported that there is a statistically significant relationship [...]

Do you remember your first time? Do you remember the thrill of the new experience, the nervous exhilaration, the sweaty palms and the fear of negative feedback? Can you recall the awkward silences that greeted your verbose enthusiasm and the cacophony of interest generated by a single word? I’m referring to the first time you [...]