Freestyle Blog

“What do your fans want from Social Media?” was the question given to athletes this week at the Dame Kelly Holmes Legacy Trust team day – where 80 athletes from world champions to Olympic hopefuls were in attendence . Freestyle Interactive was chosen to attend the training day at the Madejski Stadium – home of [...]

We’ve seen bands, artists and writers use Social Media to crowd-fund their projects, but rarely have professional athletes used it as a way to generate training funds. Julz Adeniran – a Great British 110m sprint hurdler and London 2012 hopeful has used Sponsume (Europe’s biggest crowd-funding platform for creative projects) and leveraged Social Media in [...]

Being somewhat something of a ‘sporting digital agency’ (having worked with the likes of Rebecca Adlington, Keri-Anne Payne and the Dame Kelly Holmes Trust) and being a fan of infographics, we’ve decided to start producing a monthly infographic outlining the growth of Social Media in the English Premier League. Each month we will collect Social [...]

This week we were proud to host a ‘Digital & Social Media’ workshop for several past, present and future British Olympic stars at our offices in Warwickshire. With a multitude of athletes (some record holders!) in our team and several key sports clients (Such as Rebecca Adlington and Keri-Anne Payne), we  were naturally delighted to provide our [...]

23 year old swimmer, Keri-Anne Payne, today became the first British athlete to book a place in the London 2012 Olympics by winning the gold medal in the 10k open water event at the Fina World Championships in Shanghai. In another first, Keri-Anne is one of the first high profile UK athletes to use the Tumblr blogging platform