Freestyle Blog

M-commerce and the retailer…. My first task at Freestyle Interactive was to create a daily news bulletin for the content search and social (CSS) team in which I work. It goes without saying that keeping abreast of the latest advancements and news in a sector which moves at such a fast pace is important. As [...]

Spreading the Love!
A generous proportion of my time studying marketing has so far encompassed tools that convince the customer to ‘buy into’ what is being sold – satisfying their needs through a constructed brand, product or service.

Twitter is set to gross $100 million this year – far behind the $3.5 billion expected of Facebook – and it’s clearly this shortfall against its competitor’s revenue spurring Twitter to explore other (more profitable) avenues. But is this the right way to go?