Freestyle Blog

SEO has always been about good quality, original content – that’s what SEO’s are paid for these days. SEO’s are the best placed people to connect brands with customers through search visibility…

Search marketing has long been considered the most targeted of online advertising tactics but different verticals react differently. Here are some top tips for optimising your search marketing activity within the finance sector.

Google search operators allow you to refine your searches on Google to find interesting information to aid your optimisation programme: Below are links to the video examples: The site: operator for a website The related: operator The link: operator The intitle: operator for keywords The inurl: operator An example of using multiple operators

Video: Two important algorithmic updates from Google

Andy Wood & Delia Goldsby spoke as part of the Chartered CPD Programme showing case study examples of how organisations should adapt their communication approaches to deal with social media & the continued fragmentation of digital media. In particular we looked at issues management & how to deal with crisis: monitoring social channels; crisis planning; the power of content networks; link equity & search engine marketing in a crisis.

#2: Today’s video is all about taking your SEO reports further. What different reports can use create to improve your rankings and SEO activities…

In this article we’re going to look at why we need to address the constant state of change in language and why Keyword Research has become such a vital component in planning a strong digital engagement strategy.

Google seem to be getting a fundamental search wrong – when I search for “search engine” I get some troubling results. Check out my article on what Google are doing wrong!