Freestyle Blog

Andy Wood & Delia Goldsby spoke as part of the Chartered CPD Programme showing case study examples of how organisations should adapt their communication approaches to deal with social media & the continued fragmentation of digital media. In particular we looked at issues management & how to deal with crisis: monitoring social channels; crisis planning; the power of content networks; link equity & search engine marketing in a crisis.

Can someone explain this to me please, cos I just don’t get it? People just don’t click on ads, so why bother spending the time & effort creating ways to ‘fool’ people into clicking on sponsored links!? Hardly any of this traffic is going to lead to quality conversions, bounce rates will be huge (just like any other paid ad).

For a new brand launch social channels give us the chance to create instant connections with consumers. By offering quality content, like “exclusive behind the scenes access to the world of elite cooking” in the case of this particular client, we can give something of real value & interest to our target communities. We’re hopefully also giving people a real 360 degree experience of what the lifestyle brand is all about through this rich content. Add into the mix, relationships with the world of high fashion & high end design & we’ve got real opportunity to create content that gets shared among their own peer groups. We’re combining streaming video, blog & chat room technology to offer customers exclusive access to content in a way that’s most relevant & natural for them, through their established online social networks.

Pepsi are set to release the Social Vending System™, a vending machine which allows the consumer to interact on a digital level whilst buying their favourite PepsiCo beverages. The Social Vending System™ was conceived by Pepsi’s fledgling Equipment Innovation group whose remit is to create new-fangled ways of connecting with consumers.

Following last weeks post about the future of Facebook Credits as a currency, yesterday Facebook made two significant announcements.

Can Facebook Credits take on real meaning as a virtual currency inside Facebooks s-commerce walled garden?